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About Mobisur

ITC Vivel, in partnership with Hungama Digital Media Entertainment and Shankar Mahadevan has launched India’s first truly digital talent hunt “Mobisur”. This unique and innovative mobile and internet based talent hunt promises to give every Indian an opportunity to be the next singing sensation of India.


  • ITC wanted to reach to masses deep down with all possible mediums.
  • They want contestants to make the entries from any possible devices and formats.
  • Real challenge was to take entries with IVR with feel like real world sound recording.


  • ITC team was presented with a solution to make people to upload entries.
  • All possible mediums were studied and executed for entry points.
  • IVR has been setup with monitoring each and every call for quality of sound from contestants.
  • An Innovative CDN based Audio streaming solution has been implemented.



What we did

Counsultancy / Mobility / Digital

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