About Mid day
MiD DAY is a part of Jagran Prakashan Ltd (JPL) – India’s leading media and communications group with its interests spanning across Print, OOH, Activations, Mobile and Online that covers all of India as its footprint – and is arguably amongst one of the largest media conglomerates in the country.
- Being a leading news publishing platform Mid day was lacking online presence in terms and hence was lagging behind user base.
- They want to expand their audience reach across various digital and mobile platforms.
- Utilise their generated content across their portals via API’s.
- We provide Mid day with new CMS architecture which would enable them to easily make updates in the the portal.
- A complete facelift has been provided which is much faster than previous interface
- Mobile applications were designed to deliver content across various platforms.
- API engine has been designed to create an API which would produce the desired output in much lesser turnaround time.
What we did
Counsultancy / Strategy / Social / Digital