About Mid Day
MiD DAY is a part of Jagran Prakashan Ltd (JPL) – India’s leading media and communications group with its interests spanning across Print, OOH, Activations, Mobile and Online that covers all of India as its footprint – and is arguably amongst one of the largest media conglomerates in the country.
- Gujarati mid day is a newly launched publishing unit facing problem with their digital strategy.
- With a strong publishing background they wanted to have a portal and mobile presence.
- We propose a design to cater to their needs. Design was professional and user appealing.
- Design also had a large scope for advertising purposes which was created on demand from Mid day team.
- A CMS based architecture was designed to upload content news.
- The generated content was then accessed via API’s engine to provide content to Jagran web portal.
What we did
Counsultancy / Strategy / Social / Digital