About Kolkata Knight Riders
The Kolkata Knight Riders (often abbreviated as KKR) are a cricket franchise representing Kolkata in the Indian Premier League. The franchise is owned by Bollywood actor Shah Rukh Khan’s company Red Chilies Entertainment in partnership with actress Juhi Chawla and her husband Jay Mehta from the Mehta Group.
Problem
- KKR has been very aggressive about their digital presence. They wanted to penetrate every single medium to reach to their fan base.
- Their main objective is fan Engagement by means of Digital and Social media platforms.
- They want to publicize their each individual player and their skill sets and highlight their strengths.
Solution
- KKR has been presented with a highly agile Digital Marketing Plan along with various ways of user engagement on Social platforms.
- Ideas including “Dream team, Social wall, Virtual Merchandise with your own branding and KKR Club” were presented.
- Social engagement by means of regular updates on Social media channels like Facebook, Twitter and Instagram.
CUSTOMER
Knight Riders Sports Pvt. Ltd
What we did
Counsultancy / Strategy / Social / Digital
